Tuesday, February 26, 2008

How Social Bookmarking is Useful to SEOs

Social bookmarking emerged as a great tool for Search engine optimisers (SEOs) and Webmaster. Earlier, bookmark is a tool/option where we can store any web page or site in our browser to use it again but that is private. Now, its going social/public.

Lets us define Social Bookmarking -
A method/process for web users to store and manage web information (web pages) on the Internet which can be available to everyone on the web and can also be store by them. In this system, users save links to web pages that they want to remember and/or share. There are several website providing this service to the internet users. With a small registration, anyone can have this service and can also share his/her bookmarks to other people available on net.

We have many popular social bookmarking sites there on web like -
Zimbio.com and many more like above sites.

But how social bookmarking is useful to SEOs and Webmasters. Please check the following points -
  • Promotion Tool - Firstly, we (SEO/Webmasters) have got an another free, simple and advanced tool to promote web pages.
  • Easy and Fast Indexing - Generally, all social bookmarking sites have good traffic and fast search engine indexing. So, if we submit our URL / web page in a website which continuously crawled by Search engines, we can also get easy and fast indexing for our websites.
  • Extra Traffic - Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users. By this, site can get more traffic from the web.
  • Web Popularity - If your post or bookmark is useful to other members, then surely they will also bookmark it and will you get extra point to your bookmark. All Social bookmarking websites have this process of voting. More and more votes you get, more popularity you will gain for the web page.
Just make sure to contribute only useful information and links.

Add to Mixx!

Wednesday, February 20, 2008

Google Webmaster Tools Survey

Today, when I have made login to Google webmaster tools to check out indexing status for a client website. I have found a script saying - We want to hear from you! Take the Webmaster Tools user survey and help us improve.

Its like, Google is going to make it more useful to webmasters now by taking a survey for its Webmaster Tools where you will get the questions like -
Overall, how satisfied are you with Webmaster Tools?
How long have you used Webmaster Tools?
How often do you use Webmaster Tools?
How many websites do you manage with Webmaster Tools?
and many other questions are there to find the webmasters satisfication for this G tool...

May be, i am late here to make this information in blog but I found it exciting to me and somehow to others also. So, lets help Google in its survey.

Tuesday, February 19, 2008

How we can find an expert SEO?

Having an SEO approach in website making is a common thing in web services now. Usually, a professional web site is designed to generate an online business with wish to get top rankings in search engines like google, yahoo and live.

And then, a big question comes out - Who can help in this?
Answer is an expert SEO.

So, how we can find an Expert SEO?

Every website owner wants expertise services for getting better exposure in online marketing for his/her website. Search engine optimization and Internet marketing are highly specialized field and expertise jobs. So, if you are going to search an expert in SEO; make the following points in your mind before choosing a good Search engine optimizer -
  • Search engine optimization (SEO) is all about research, knowledge and implement. So, first of all, he should have a keen knowledge about the current topics and search engine algorithm updates. A SEO having better research approach can only make your website rank on search engines with good placements.
  • His/her work can tell everything about his intelligence and innovation. So, check his/her current SEO projects including web rankings in major search engines like Google, Yahoo and Live for work projects.
  • Strategy Making - He should have a great strategy making approach or a methodology by which your website Search engine optimization will be run.
  • Should be capable of doing on any kind of website - html, asp, aspx, php etc. He should know how to tackle with all kinds of websites, whether it is HTML or a Dynamic site.
  • Should know about all ethics and also non-ethical techniques and methods in SEO. And yes, he should also have knowledge about unethical parts in SEO, so that he can aware you about all that things.
    Note - Always use ethical SEO methods.
  • Should know all brilliant techniques used to increase traffic and visitors to a websites from search engines and other sources.
  • Should have knowledge and understanding about all essential SEO Tools used in website analysis and progress tracking like Google Analytics, WordTracker, Overture keyword Tool etc.
  • Should be result-oriented and hard working.
  • Should be brilliant in PPC (pay per click advertising management) and other affiliation marketing programs.
These all above qualities makes a SEO, an expert SEO which can help your website in better positioning in search engines and help in making online leads for your company.

Monday, February 18, 2008

Google Indexed my blog

Yeah! Google has indexed my blog and showing the cache snapshot of it that it has been crawled on 12th feb, 2008 09:53:53 GMT by Google crawlers.

Just to make a good memory of it, I have captured it on the image given below for you -

So, what I want to conclude here is that it can take time but if done in a right way, you could make G spiders to index your blog in a short period.

Sunday, February 17, 2008

Yet not indexed by Google

We all, always says that Google is very fast in indexing new sites and blogs. But is it so?
It may be for the new domains but what about subdomains and blogs? I created this blog and have made my first post on Monday, February 11, 2008 with the list of free SEO tools but not yet indexed by Google.

Now, let me give you the points, which I have made to make it indexed -
  • Backlinks - As we always suggest every new SEO that put your link at the web page / website which is already indexed and having regular indexing. So, have putted out this blog link in some of the websites which are very popular and have fast indexing by Google, even having the same theme, means the proper relevancy has been taken.
  • Social bookmarking - As we all know, social bookmarking sites are very fast in Google indexing and your bookmark can be indexed in some of minutes after bookmarked by you. So, I thought it will help and have made bookmarks for some of my posts in sites like Digg, Sukip etc.

Even, I am seeing in the SEO forums that people complaining the same issue. Check it here and also here.

And tell you what - Yahoo already indexed it which is considered as the laziest search engine in crawling new items on web, always takes big time to index new sites and blogs.

So, still waiting for Google indexing. Lets see, how much time it will take for Google.

Thursday, February 14, 2008

Google Valentine's Day Celebration

Google celebrates 14th Feb, 2008
Valentine's Day (14th Feb, 2008) is going very precious and fun for everyone today.

In present times, this festival has emerged as a popular dating and gift-giving festival. Many people celebrate the day out of obligation rather than celebration. So, people go and tell your love ones - how much you care about them? Share your feelings and go for a party.

I am seeing our staff is organising a party today in the office, there will be a tasty strawberry cake (I love it ;)) and some romantic music.

Google is also celebrating it by changing its Logo in the Valentine's Day Theme for this day. They have placed a aged couple shows that there is no age limit for LOVE.

Great Thought Google.

Wednesday, February 13, 2008

Organic Search Engine Optimization

Organic Search engine optimization

Also called as Natural search engine optimization and refers to a natural way of optimization without doing any Pay per click advertising or sponsor listings. In organic or natural SEO, content and links are in the main concern and will only be used to drive targeted traffic from the major search engines including Google, Yahoo, AOL, AltaVista and MSN Live Search without dealing in any kind of PPC sponsor listings.

Organic SEO stands on two pillars – Content and Links.
Content should have the targeted keywords in the web page with the appropriate keyword density. It must be the interesting and relevant to the visitors. Search engines like Google, Yahoo and MSN Live Search always recommend the fresh content on websites as that is only their (search engines’) food. If you have a website and optimizing for a particular keyword, then you must have that keyword in your web page. Your key words / key phrases should be properly used and should not be inserted in as many places as you believe you can get away with. So, if you always want to be in Search engine results or rankings, just refresh your content weekly or monthly. Give always something new to your visitors and to search engines as well, have an optimized content.

Links or we can say linking – internal and external. Internal linking directly refers to web site navigation part which is next most important thing after content in organic search engine optimization. Navigation helps your web site’s usability and improves your searcher’s browsing experience. An easy and structured navigation will always makes visitors happy and comfortable with web links.

I personally recommend HTML navigational structure or a navigation having text links which is easily readable by Search engines, not a JavaScript embedded navigation. Try if you can use your targeted keywords in your navigation, if possible. And, about external linking, then you must need to be regular in link building including directories submission, link exchanging and one way links. There are many more other resources like digg.com, stumbleupon.com and other social bookmarking websites to make some more traffic to your website. Article submission and Press releases can also be helpful in gaining more back links for a website.

And yes, Organic SEO will take time but will bring you long term money.

Tuesday, February 12, 2008

Search Engine Friendly Website Design

Just be friendly with Both, Search engines and Visitors

A search engine friendly web site design generally based on content/text and html navigation which can be easily indexed by search engines robots.

What exactly search engines is looking for and what actually visitors are looking for? It’s a big question. Search engines have bots to index any website or a web page. And, wants a simple content based site having useful navigation links which can be easily read by its bots or spiders. Flash, frames and Java Scripts are not for search engines' food, and hence cannot be read. But visitors are human beings and can read everything which can be seen on a website i.e. Images, flash animations, Java Scripts or any other trick /component used by a web designer or developer.

Search engines are the best way to get online leads. And if you are going to make a website for online business, you really need to check all search engines guidelines, constraints and facts. So that, website can be easily indexed by major SE’s like Google, Yahoo and Live Search and can be found in searches. Search engines are really strict with the tricks like cloaking or doorway pages (unethical techniques) created purely for ranking purposes and often generated by software to fool search engines. So, don’t go for it.

Now, it also depends on the business, if it’s a media driven or entertainment website, it is obvious to have some exciting flash animations or movie clips for visitors. But that’s not for search engines; they are not going to index those files but on the same lines thee videos can also be searched with Video Search provided by major Search engines including Google, Yahoo, AltaVista and MSN.

Have you heard about metacafe.com? Its a source for movies and clips and is tagged by search engines on a regular basis. What’s apparent here, is that site navigation has been easily indexed by Google (we can see it by cache report by Google) despite the fact that it is video intensive. Search Engines algorithms are totally depend on key (word) relevancy. So, web site should contain all relevancy factors. By adding relevant keywords in the content and keywords as links in the web page, you can give the best SEO way to website for high rankings in search engines with the targeted keywords.

Images, pics and some of flash animations are general in the website. It will be totally worthless if you have travel website and have no image for the destination offered in the web site. Images can be optimized by “alt tags” with the relevant keywords for the image included. After all, we have image search option available on all major search engines.

Search engine friendly website design means a HTML site navigation, use of header tags (H1, H2,..), better placement of images with alt tags and relevant content placement and coding.

So, don’t worry about including videos and images. You can be found with Video Search and Image search but yes, frames and flash files can’t help you in search engine rankings. Frames can cause problems for search engines because they don’t correspond to the conceptual model of the web. And try to use Flash only where it is needed.

Give your visitors the information which they’re looking for…

Monday, February 11, 2008

Search engine optimization

Search engine optimization

SEO means Search engine optimization, a process or method for making website popular in search engines for a product or product keywords.

Optimization of a website may involve META tags composition, content optimization, link building and a proper relevancy throughout the website as Relevancy is the Key for having good rankings in search engines.

White hat SEO Vs black hat SEO
We can classify search engine optimization techniques into two broad categories: -
White Hat and Black Hat

White hat techniques are those techniques that search engines recommend as part of good design and content whereas Black hat consists of many spam techniques.

White hats Optimizers tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.

A SEO technique or process is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments. White hat SEO is not just about SE’s guidelines, but it ensures that the content is same for both visitors and search engines to read.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

Black hat SEO is used only to have high rankings in any ways, or involve deception. Hidden text, content and hidden links or either as text colored similar to the background, in an invisible div, or positioned off screen are some of the very known examples of Black hat techniques. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Websites may be penalized if search engines discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review.

Removal of both BMW Germany and Ricoh Germany are one of the infamous example of search engines’s punishments in Feb, 2006 for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.

List of Free SEO Tools

Useful SEO Tools - Free !

Following are some of useful website offering free SEO tools and webmaster tools popularily used by SEO’s and web marketers doing search engine optimization research and analysis -
  • Xml-sitemaps.com
  • Webconfs.com
  • http://tools.seobook.com
  • Mcdar.net
  • Seobench.com
  • Top25web.com
  • Marketleap.com
  • http://www.webuildpages.com/tools/default.htm
  • Checkrankings.com
  • http://www.justsearching.co.uk/seo_tools.html
  • http://comparesearchengines.dogpile.com/ - Compare Google, Yahoo, and MSN Search results
  • http://www.jux2.com/ - Compare Google, Yahoo, and MSN with One Search
Click here to see more SEO tools.