Search engine optimization
SEO means Search engine optimization, a process or method for making website popular in search engines for a product or product keywords.
Optimization of a website may involve META tags composition, content optimization, link building and a proper relevancy throughout the website as Relevancy is the Key for having good rankings in search engines.
White hat SEO Vs black hat SEO
We can classify search engine optimization techniques into two broad categories: -
White Hat and Black Hat
White hat techniques are those techniques that search engines recommend as part of good design and content whereas Black hat consists of many spam techniques.
White hats Optimizers tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.
A SEO technique or process is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments. White hat SEO is not just about SE’s guidelines, but it ensures that the content is same for both visitors and search engines to read.
White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
Black hat SEO is used only to have high rankings in any ways, or involve deception. Hidden text, content and hidden links or either as text colored similar to the background, in an invisible div, or positioned off screen are some of the very known examples of Black hat techniques. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Websites may be penalized if search engines discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review.
Removal of both BMW Germany and Ricoh Germany are one of the infamous example of search engines’s punishments in Feb, 2006 for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.