Saturday, April 19, 2008

Ethical Search Engine Optimization

What is Ethical Search Engine Optimization?
Ethical SEO (Optimization) applies to techniques, methods and strategies that are acceptable and approved by major search engines like Google, Yahoo and MSN Live.

There are many SEO freelancers and SEO companies online to help you getting top positionings and top search engine rankings for your wish keywords and key phrases. Even, I have seen some website taking Guaranteed Results. I don't know, how much they are true in their words but till yet, I have met many website owners and businessmen having very bad experiences by well-known search engine optimization companies and SEO guys who just say about SEO-ethics but actually doesn't know about, if knows, then not applying to your website. So, always make sure to hire an ethical SEO expert. Use of unethical and Black-Hat activities like hidden text, hidden links, cloaking, excessive keyword stuffing, fake links, link farms submission can definitely harm your website rankings at search engines.

If you want to get sustainable and long term results on search engines for your website in an ethical way, you can consider these following points -
  • Follow the webmaster guidelines provided by major search engines when designing the website. So, it will be a search engine friendly website.
    Google Guidelines Yahoo Guidelines
  • Use only unique and relevant content on web pages. Don't duplicate it and don't copy from any other website.
  • Use Title and Meta tags.
  • Sitemap (HTML and XML) - Sitemap are really very helpful to both visitors and search engines to follow all the useful links from the website. For XML sitemaps, read here.
  • Search engine submissions - Once your website has been developed, then submit them in search engines. Although many of webmasters and search engine optimizers don't consider this! I wonder, why? It just take 2 minutes.
  • Directories Submissions - There are many free web directories available on net. You can submit your website there in your most relevant category.
  • Link Popularity - To get website link popularity / backlinks from Search engines, Do Press releases, social bookmarking and link with other relevant websites.


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