According to Google’s India Zeitgeist, social networking site Orkut is the most searched keyword in the country and Bollywood charming actress Katrina Kaif is the most searched person online in India.
“Different people find different things to do on the Web, so these lists are a good representation of the unique ways in which users mine the Internet,” said Vinay Goel, Head of Products, Google India.
Following Orkut in the ‘Most Popular Searches’ category; ‘Gmail’ and ‘Yahoo’ have taken the second and third position whereas ‘Indian railways’ got the 7th position whose official site was also the most popular government portal in the year.
"Given the popularity of mobiles, we also looked at what was searched for while on the move," Vinay Goel said. The country can’t seem to get enough of social networking, it seems, as Orkut was the most searched term in this category too.
In addition, the report also looked at the top 10 fastest rising keywords in India, by comparing 2008’s searches with their popularity in the previous year. Video-sharing site ‘Youtube’ won this title, followed by Orkut and Katrina Kaif.
In the list of most popular Bollywood celebrities, Katrina Kaif was followed by Aishwarya Rai and Salman Khan. And Jodhaa Akbar edged out Dasavatharam and Singh Is King as the most searched movie.
In other categories, tennis star Sania Mirza outplayed cricketer Sachin Tendulkar and footballer Cristiano Ronaldo; while Mahatma Gandhi was the most searched politician, ahead of Raj Thackrey and US Republican vice presidential candidate Sarah Palin.
Indian peoples also seems to be healthy and fit, that's how ‘how to lose weight’ was the most searched term in the question based keywords (‘how-to’) category. "Goa" is the most popular search in the list of holiday destinations, and ‘Independence Day’ as the most popular day of the year.
For more information, check http://www.google.com/intl/en/press/zeitgeist2008/