Thursday, July 30, 2009

Microsoft join hands with Yahoo!

After long-drawn speculations, Yahoo! and Microsoft have come together to forge a formidable alliance in Internet search and advertising space that will challenge the dominance of market leader Google.

The ten-year agreement would see both the companies coming together in the search arena and sales activities related to search advertising.

"In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers," the two firms said in a statement.

As part of the deal, Microsoft would acquire an exclusive ten-year licence to Yahoo!'s core search technologies.

This would also allow the software giant to integrate Yahoo!'s search technologies into its existing platforms including Bing, Microsoft's newly launched search engine.

Yahoo! would be compensated by Microsoft through a revenue sharing agreement on traffic generated on Yahoo!'s network of both owned and operated and affiliate sites.

"Microsoft will pay traffic acquisition costs (TAC) to Yahoo! at an initial rate of 88 percent of search revenue generated on Yahoo!'s O&O sites during the first five years of the agreement," the statement noted.

Google has more than 60 per cent share in the search market. Since early 2008, Microsoft had been pursuing an alliance with Yahoo! and even came up with over USD 44 billion takeover plan, which did not materialise.

Microsoft Chief Executive Officer Steve Ballmer said the agreement would provide Microsoft's search engine, Bing, the scale necessary to more effectively compete, attracting more users and advertisers.

Asserting that the partnership would provide a "viable alternative to advertisers," the statement said they would no longer have to rely on one company that dominates more than 70 per cent of all search.

Once the agreement is fully implemented, Yahoo! Expects that it would provide a benefit to annual GAAP operating income of about USD 500 million and capital expenditure savings of about USD 200 million.

Yahoo! anticipates that the pact would also result in a benefit to annual operating cash flow of nearly USD 275 million.

"This deal fits the long-term strategic direction of Yahoo! to remain the world's leading online media company and Carol Bartz has the full and unanimous support of the Yahoo! Board behind this deal," said Yahoo! Chairman Roy Bostock said.

Source -

Wednesday, July 22, 2009

Longest Solar Eclipse of the Century

India's got the longest solar eclipse of the century on Wednesday morning 22nd July, 2009 at a local sunrise point in the Arabian Sea close to the western coast of India near Surat in Gujarat.

Thousands of people, children and adults, thronged the sky watching sites across the country with their solar goggles to watch the eclipse. In India, the totality phase lasted for some 3 minutes 30 seconds and places like Surat in Gujarat, Indore and Bhopal in Madhya Pradesh, Varanasi in Uttar Pradesh and Patna and Taregna in Bihar observed the total solar eclipse that occurred between 6:20 a.m. to 6:25 a.m.

But there are too many myths are also attached along with every eclipse in India yet like pregnant women were advised to stay indoors in curtained rooms over a belief that the sun's invisible rays would harm the fetus and the baby would be born with disfigurations, birthmarks or a congenital defect.

Google also have celebrated this century's best shot in the sky with their Google logo (doodle) today -

Pics from Rediff and Google

Monday, July 20, 2009

SEO are basically link builders

SEOs are basically link builders

SEO Optimization means promotion of a site through different methods including submissions in web directories, article submissions, press releases, internal linking management i.e. link building development of the site to get popularity in the web and to get more traffic for the site.

In this very regard, most of the time of SEO spend in building links that's basically SEO is all about even. And which is just not so easy. Building links can be easy but building good links are not an easy task for any link builder or SEO.

WE have to take care of -
  • Relevancy of the web page where we are submitting our site.
  • PageRank of the web page where we are placing our site link. It would be great if we got high PR than our site.
  • Indexing of the site - It should be regularly indexed by major search engines like Google, Yahoo! Search and Bing.
The above constraints are not so easy to check for an SEO noob and takes a proper analysis while taking / posting our link to get link popularity through search engines. And that can only be achieved by a Good SEO. That's only why I am saying it that most of SEOs are basically link builders.

Saturday, July 11, 2009

I won 1st Prize at Webmastersgossip

Hi all,
is an another Webmaster forum & a General talk forum where you can discuss about many things related with this Web world including web design, programming, hardware and software, SEO and web hosting too.

One of the best thing in this forum that they also provide you the blog publication where you can make your blogs and can post your views about anything you want.

It's a new Webmaster forum; so they have started with a Contest there to achieve more members and traffic for the forum. So, I also have decided to join it and participate in the Contest and I won the 1st position...I am the Winner of the Contest (my username - mit).

Thanks to all.

Thursday, July 2, 2009

We'll miss you Michael Jackson

Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American recording pop artist, entertainer and businessman. He has been always recognized as The Lord of the Pop Singing.

We will always miss you Michael Jackson (MJ).

Amit Verma