Saturday, March 28, 2009

Earth Hour 2009

Lets Switch off the Globe for 1 hour to save climate / energy tonight, Saturday, March 28 from 8:30pm to 9:30pm in their local time zone.

WWF Secretary General & CEO, Mr. Ravi Singh, said Earth Hour is a step in the world's efforts to combat the threat of Climate Change and it holds tremendous potential to influence sound policy and people's participation on the issue. He said that Earth Hour is an unprecedented communication initiative to make people understand what they must.

Here's how we can participate:
  • All you have to do to Vote Earth is turn your lights out for one hour tonight, Saturday, March 28 from 8:30pm to 9:30pm local time, in your city. Your light switch is your vote!
  • Set your computer's power management and save up to $60 on your electricity bill and nearly half a ton of C02 over the next twelve months. Climate Savers Computing Initiative provides instructions on how you can save electricity all year long through efficient computing.
  • Join Earth Connect and share your opinions about climate change through blogs, e-mails, and Twitter. The goal is to gather one billion words to present at the United Nations Climate Change Conference in Copenhagen in December.
  • If you are affiliated with a college, help your university reduce its environmental impact by adopting green computing practices. Pledge to Power Down for the Planet and create a video to teach others about the importance of energy efficient computing in the fight against climate change.
Lets make a commitment to reduce energy consumption throughout the year with making this campaign successful.

Monday, March 16, 2009

Google's executive shifts to AOL

NEW YORK, Tim Armstrong, Google's president, advertising and commerce, North America and long time face of Google's ad business is soon going to adopt a new role of AOL’s chief executive.

Armstrong has been named the new chairman and CEO of AOL. Current chairman and CEO Randy Falco and president, COO Ron Grant are both on their way out.

This has fueled the rumors regarding the separation of AOL from the parent Time Warner Inc. The idea of an independent AOL has been supported by Google also for some time now.

AOL was almost dead...may be Tim will save it now.

Read more at Adweek article

Google to Show Behavioral Ads Soon

Google announced that they will start showing ads based on the sites we visit, searches we make etc. They will start that in a few weeks.

It has launched a system that will serve up ads to web users based on their previous online activities. The search giant is offering users the chance to see and edit their profiles and it will also offer them the choice to opt out of the service. If users like swimming they will get ads about swimming (what about adult thoughts??)

But privacy campaigners are outraged by the move, with Privacy International calling for a parliamentary enquiry.

Read more it at BBC News and discuss it at Webcosmo Webmaster forums.